Our story
From the
highlands
of Minas Gerais
Salitre Coffee comes from the Cerrado Mineiro in Minas Gerais, Brazil. A high plateau with mineral-rich soil, long dry seasons and a coffee culture that has been growing here for generations.
"The name Salitre comes from the mineral-rich soils of this land. A region internationally recognised for producing some of Brazil's finest specialty coffee."
Salitre was founded in London by Mauricio Figueiredo, who grew up in this part of Brazil. His family has been part of the region for generations, long before coffee became its most celebrated export.
The Cerrado was shaped by inland routes and farming communities that moved into Brazil's central highlands over centuries. That history is part of what Salitre brings to London.
Minas Gerais, Brazil